UTM Link Builder

Add UTM campaign parameters to a URL so you can track where visitors come from.

Tagged link
Fill in the URL and required fields (*).

About this tool

UTM parameters tag links in analytics tools. Fill in the campaign details and copy the finished URL for emails, ads and social posts.

How to use UTM Link Builder

  1. Enter the page URL.
  2. Fill in source, medium and campaign (term and content are optional).
  3. Copy the tagged link.

Frequently asked questions

Which UTM fields are required?

Source, medium and campaign are the usual minimum for clean reports.

Should I use capital letters?

Stick to lowercase. Analytics tools treat 'Email' and 'email' as different values.